Can you imagine the world without online shopping? Over the past couple of years, there has been an increase in the number of e-commerce websites and that has brought everything at people’s fingertips (literally!). From shopping clothes and everyday groceries, electronics and appointment scheduling, travel bookings and everything in between, e-commerce business is thriving and for good reason. The e-commerce websites are new-age firms that are founded by young and dynamic techno-entrepreneurs and they have ventured into almost all domains, as well as, the category of products and services. It is not an exaggeration to say that almost every need of an individual is being satisfactorily serviced by the various e-commerce companies online. Some of the e-commerce companies have achieved the cult status with a billion dollar valuation while there are others who are still struggling to make a mark in this highly competitive industry. Industry reports suggest that the rate of fail
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